Bouton is based in Seoul, South Korea and created by Nam Ei Lee in 2014.

Her studying in Central Saint Martins and lived in east London for years, the experiences became the

foundation of the brand.

Bouton suggests differed style under the theme of _

Menswearinspired womenswear, Menswear for women,
 

Aesthetics of Imperfection.

 

Nam Ei mainly inspired by women who wear styles in unframed ways of pleasing herself but with practical

outlooks.
 

For instance, it is that the way of wearing menswear or grandad's old classic looks, boyfriend's clothes,

vintage workwear, and also retros looking of the old to find something new. She likes to suggest the post-

gender styles with unexpected female characters.

 

Nam Ei creates signature look such as a distinct asymmetrical patterned blazer matched with relaxed

men's oversized trousers. Bouton also has a maxi coat from men’s classic look in unusual cut and denim

collection in retrostyle.

Bouton gained impressive stockist in Seoul that are Beaker in Hannam and Cheongdam, G.D.S Galleria

department store.